Follow Best Practice And Copy The Professionals
3 Ways To Improve Your Facebook Page
Want to increase engagement on your page?
Want to use social media best practices?
There limitless strategic tactics that contribute to a successful Facebook page, but many share common elements.
#1 Use Properly Sized Images
Did you know that posts that include images outperform text-only posts in terms engagement? That means more likes, comments, and shares. So if you’re already utilizing photos in your posts that’s awesome. But you want to make sure your beautiful images are correctly sized so that they look just as beautiful when your followers see them in their feeds.
Facebook crops and displays your photos at 504 x 504 px when you upload them (https://www.facebook.com/help/174641285926169).
A great tool you can use to create stunning image content for free is Canva (canva.com)
#2 Share Links The Right Way
There are two ways you can go about sharing links on Facebook. One is to upload a picture directly to Facebook and include the link in the post as a caption, or you can post the link in a post and let Facebook populate your post with an image and short description. Facebook calls this “link-format”.
Does it matter which option you use? Turns out it does. Facebook has been studying the interactions business pages (https://newsroom.fb.com/news/2014/08/news-feed-fyi-click-baiting/) are getting with their posts and have noticed that they tend to get better engagement when using the link-format type. So I highly recommend using this option to give your post more of chance to stand out in increasingly busy newsfeeds.
Note: it’s considered good form and cleaner to remove the link from the post once it’s been populated with an image and short description.
#3 Include Calls To Action
We live in the age of skim reading. With so much content out there to sift through we have to. That means as Facebook users we are quickly moving through our newsfeeds we are looking for clear calls to action (http://www.businessdictionary.com/definition/call-to-action.html) (meaning we’re wanting to be told what to do).
So make sure you’re asking your audience to do something very specific. Here are some great examples of how to create winning calls to action: (http://www.wordstream.com/blog/ws/2014/10/20/)
Following these best practices and beginning to notice what other successful Facebook pages are doing can make a big difference in how your followers interact with you. I encourage you to start implementing these tactics in your posts.
Following these best practices beginning to notice what other successful Facebook pages are doing can make a big difference in how your followers interact with you. I encourage you to start implementing these tactics in your posts and observe any changes.