5 Ways To Spend Your Money Effectively This December

A Resource Roundup


Hello Tracy Business Superstar!

This week I thought I’d do something a little different. I’ve come across several great articles this week that I found to be insanely helpful, thought provoking, and valuable resources. So instead of the regular topical blog post I’ve been doing, I’m going to make a roundup of all the articles and resources I found this past week. There’s definitely a theme to the roundup, see if you can guess what it is (*hint it’s probably marketing).

So here we go!

#1 Go Lean, Not Cheap

Often there’s a huge misconception about what it means to be lean. Some come away from learning about the lean model thinking it simply means cutting down on costs. And that’s true to an extent, but being lean is more about having a value-driven mindset and knowing where the money comes from. Hopefully this article will clear things up for you if you already know about the lean model, and if you don’t it will be a great introduction (there are also consultants who can help you with this too).

#2 Entrepreneur On Fire

No matter what business you’re in, this podcast is insanely helpful (if you’re not familiar with podcasts, the term is a combination of “broadcast” and “iPod”, basically you’re own personal radio station). The entrepreneur behind this podcast is John Lee Dumas and I’ve never come across a person more dedicated in my life. This man has put out a new podcast every single day for over two years. He interviews successful entrepreneurs from all types of businesses and gets them to share their success stories and advice. If you can, join one of the mastermind groups. I haven’t yet, but it’s number one on my to-do list.

#3 Hire A Virtual Assistant

If you haven’t considered hiring a virtual assistant (VA) before, I definitely recommend looking into it. A VA can be ridiculously helpful in outsourcing the mundane tasks surrounding your business. From handling your emails, scheduling appointments, and social media management the uses for a VA are essentially limited to your imagination.

#4 Get On The eCommerce Bandwagon

There is probably nothing that could help you grow your business more than having an ecommerce website. An ecommerce website should be the crown jewel of your marketing plan. I’m hard pressed to find an example where this wouldn’t be the case. When done right, these sites are marketing powerhouses that can generate leads, build customer relationships, and convert to sales all while you sleep. These

#5 Invest Good Copy

Copy is the words you’ve chosen to use on your website, in your ads, on your product, etc. Copy is also one of those things we tend to overlook as something that needs to be improved to help our businesses grow. Which is a shame, because good copy is on par with an ecommerce site in terms of value. Except good copy can be had for much less than an ecommerce site. The difference between ok copy and good copy is so staggering that it’s likely that investing in it could end up paying for your fancy new ecommerce site.

Were any of these helpful to you? Let me know by sending me an email at mhiga@pineappleclubdesigns.com

-Matt Higa