I can do it. You can do it. We can do it.
I and many others have been telling you that if you want to grow your business, you need to be using Facebook as part of your marketing mix. Having a Facebook page will put your business on the map, drive a ton of leads to your website, and even make some sales.
But, how exactly do you reach that first milestone?
How do you actually get that first 1000 likes?
And, is it possible to do it in less than 60 days?
If you follow these 8 simple steps I know we can do it.
Step #1 – Commit To Your Goal
I use SMART Goals. Translation: Specific Measurable Attainable Realistic Timely Goals.
I also write my goals down because writing your goals down helps you achieve them.
I also highly encourage you to find an accountability partner as soon as possible. This partner will help motivate you and keep you on track for hitting your goals. Too often, I see the reason for a Facebook page is that the business does really well for the first couple weeks; they’re posting consistently, they’re creating quality content to share, and they’re engaging with their audience then, all of a sudden, they drop off the grid.
Last week I mentioned that I use an app called Coach.me to help me build habits. I also use it as an accountability partner. I have a couple of other friends that use the app and we check in on each other from time to time to see where we are and how we motivate eachother.
So, let’s make a SMART Goal together right now: I [YOUR NAME HERE] am developing a content strategy focused on getting 1000 total likes on my Facebook page in the next 60 days. Signed x_____________
Print this out. Sign it. And post it somewhere you can be reminded of it everyday (pssst, bathroom mirrors + sticky notes = perfect).
Step Numero Deux
“Alright Matt, I’m sold. I suppose you want me to start writing blog articles and posting anything and everything I can get my hands on to Facebook now.”
Woaaah. Cool your jets turbo. Not quite (yet). First, understand that a successful social campaign takes time, strategy, and planning. Second, I want to make that all simpler for you to manage.
And that all starts with identifying your audience. How can you know what to post and when to post it if you don’t know who you’re talking to? That’s like walking into a networking event hosted in a pitch dark room. If you’ve been to the event before you might vaguely know who’s there and where they are, but that’s probably only a handful of people out of many. Chances are that handful isn’t even the people you’re trying to reach.
“O.K. Cool. So how do I do that?”
See. Didn’t I tell you those would be important? They’re core to everything we do in not just in social media, marketing, or sales. They’re core to business. You should be developing products and services that help your customer, not yourself (unless you are your own customer).
Research – Your Competitors
Now that you have your buyer persona, we can start analyzing their content consumption habits. How? By putting yourself in their shoes. And there’s a super simple and quick way to d ito. Look up your competitors and see what they’re doing.
- What are they posting?
- When do they post it?
- What are their most successful posts?
- What’s not working?
These are just a sample of the questions you can ask. But if you start with these 4 at minimum you’ll get a clear picture of what works and what doesn’t.
Research – Yourself
Now that you know the map, now locate yourself and ask these questions:
- What am I doing? Is it working (maybe not if we haven’t reached our first 1000 yet)
- What am I doing different from my competitors? Am I doing the things that work or the things that don’t work?
- What is one thing I can do tomorrow to improve my Facebook page?
- What do I need help with?
Wow. That’s a lot of soul searching
You’re right. And we’ll be much much better people and businesses for it. Originally I had planned to go over all 8 steps in one post. But as I write word number 719, I realize that would be lengthy and I know we’re all short on time these days. So let’s break this up into 4 in-depth posts like this one. I believe we’ll get a lot more out of it and no one will be overwhelmed 🙂
Don’t forget about your homework assignment
- If all you do today is post your goal somewhere you can see and binge on Netflix; you’re a winner in my books. The secret to getting started is starting.
- Research your competitors. Research yourself. Answer those questions.
- Extra Credit: If you haven’t created a buyer persona yet, create one. If you have, improve the you made, make another one, or both.
Matt Higa is founder and CEO of Pineapple Empire. A creative agency focused on helping startups build, grow and conquer. Follow us on Twitter for your daily dose of motivation @getpineapple.