Become An Intermediate Social Media Marketer In 4 Hours

It’s Easier Than It Looks

4 Easy Ways To Take Advantage Of Facebook This Week

Put Them On A To-Do List Today, Cross Them Off Tomorrow

These 4 things are basis of any Facebook marketing campaign.

Depending on your research habits/process each one of these will take less than an hour to complete.

And once you finish you’ll have the knowledge of expertise of an intermediate social media marketer.

Are you ready to make that next step?

Let’s get started!

#1 Read At Least One Article About Content Marketing

What is content marketing?
“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Joe Pulizzi

Ok… But so why should I care?

You should care because content is king. Content is at the core of almost every successful social media strategy, and without it there’s little to no reason to even use social media for business.

Here’s a couple links to get you started:

#2 Study Successful Content Strategies

Most small businesses hear they need to be on social media, so they get on and do what feels most natural: promoting their business. After all, that’s how advertising is done and social media is basically just free advertising, right?

Social media is socializing. It’s networking. It’s relationship building. It’s the stuff we’re already doing for our businesses traditionally, just online.

And one of the most ineffective things you can do for your business is hop on and start promoting your business right away. The reason this is ineffective is because impressions are important, and no matter how great our product or service is, when a business only posts about their business the general impression is spammy.

So much like how we communicate with each other in person, there’s a time and place for self-promotion. That’s why social media requires a strategy. But don’t worry, most of the hard work in figuring out what the best strategies are or which ones are easiest to implement has already been done.

Here’s a couple links to get you started:

#3 Consider Becoming A Thought Leader In Your Industry

What a thought leader is and what the value is in becoming one is enough of a topic for another post. So I’m just going to keep it simple and encourage you to explore why this might be a good fit for you.

But I will say this, becoming a thought leader has some direct benefits for your business. Namely: increases your credibility and trustworthiness, allows you to stop competing on price, and… It’s kind of fun.

Here’s a couple links to get you started:

#4 Start Experimenting With Your New Content Strategy

Now that you have these basics, you’re ready to start implementing these strategies and tactics in your own business. Don’t take it too seriously (unless you’re in a very serious business, but even those could probably use some lightening up) and just focus on testing things out.

Realize it’s a new challenge and that you may not get it right away.

Remember to have a growth mindset throughout and you’ll do just fine.

Stay awesome,

– Matt