Educational Resources

The City of Tracy wants to be your partner for business development and growth in the community.  A business owner that is well prepared to perform a business start-up in our City, is more likely to succeed in its operation after the grand opening ribbon is cut.  The City of Tracy’s goal is to see…

The economic impact of Lawrence Livermore National Laboratory (LLNL) in Tracy increased across a number of key categories in FY15. LLNL spending on goods and services in Tracy more than tripled and the payroll of employees living in Tracy topped $60 million for the first time. $3.7 million spent on goods and services in Tracy Total…

Over the past six months we’ve been working diligently to improve the Chamber’s website. Our goal is to make it a more enjoyable, intuitive experience for current and future members. With this guide, we hope to help you make the most of it. Improved look and feel The visceral experience is important to us, and…

Step 1: Develop a Business Plan A business plan is your guide for developing your business. It assists you in analyzing the feasibility of a new business. It is a MUST if you intend to secure a loan, but should be developed even if you will not. Step 2: Consult with Necessary Professionals Accountant Attorney…

And Tweaking Our Mindsets Last week I ran a workshop through the Chamber called “Marketing with Style” and in it I talked about the most important question you must consider when marketing any product/service: “So what?” Your service is amazing… so what? You have 574 years of experience… so what? You can make toast… so…

Staying On Top Of Everything Last month’s blog articles were dedicated to demonstrating the value of self-reflection and the importance of being aware of how you are performing when it comes to achieving your goals. This month, I intend to share with you articles that will help you “get it done”. Let’s stop talking about…

Prepare Today for Tomorrow’s Leader Succession planning is a prominent issue I have observed not only in business but also in the non-profit world. Baby boomers are retiring left and right and as a society, we are doing a horrible job of being proactive and preparing for the inevitable transition of replacing our leaders. Why…

Having A Mentor Is The Best Thing You Could Do For Yourself I think it’s a common problem to think we can do everything ourselves. Especially when it comes to our mental states. And it’s certainly not a bad thing to attempt solving our problems ourselves, but having a mentor can help you help yourself…

The Value of Participation I am sure you’ve heard it all before; You get what you put out. While there is truth in the fact that you will reap benefits by becoming active in any facet of your life that you are looking to grow, I am here to tell you that participation is not…

Your Past, Present, and Future Telling Your Story For You Whether you like it or not your business’s current success is a result of your brand. I think this is awesome. Why? Because no matter where you are on your business journey, branding is the compass. It’s the starting place for all conversations: from you…