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Here to Help

Sofia Valenzuela2012 3

As the CEO of the Tracy Chamber, I am excited to be a part of this great opportunity to connect, advocate, and educate businesses through our new blog! In this blog I hope to share ideas and stories that will help you in your journey of starting a business or making your business more successful. Whether you are dreaming it or in the trenches, the Chamber would like to be side by side with you every step of the way to help you get where you are trying to be.

For the past 11 years, I have seen businesses come and go and although I cannot tell you I have learned the recipe for success or failure, I do know one thing; you don’t know what you don’t know. For example, I have seen the best caterers who create savory masterpieces go out of business because they focus only on their craft and not the “business” side of their company. Being talented or skilled in your industry is not enough. In order to be successful, you must first and foremost admit your weaknesses and find someone to help you understand how you can be better. That is where I hope the Chamber can help you pick up the pieces and get you on the right path towards success.

The Chamber exists to help businesses in three major ways: networking, education, and advocacy. Our goal is to find out what your business needs are, teach you ways to improve, and be your voice when you need it. In this blog we will share stories with successful business owners who will give you the raw lessons they learned along their journey. I also hope to partner with other experts in various fields to provide you with great tips and ideas on how to be more creative and innovative. The most important reason for me to start this blog is to interact with you to find out what you need, and how the Chamber can best help your business. I can’t run my business until I know what I need to do to help you my customer.

The concept of starting this blog was recommended to me by Matt Higa, a local entrepreneur, who is using his knowledge in social media and marketing to help businesses. Blogging is completely new to me, but I think Matt is on to something that can evolve how the Chamber connects with businesses.

As a team, Matt and I hope to serve as a valuable resource for you and your business and I hope you will take advantage of our offer to help or that you may refer someone you know who can use our help. We may not have all the answers for you, but I can promise you we will try to get you the answers you need from those who can help. Remember, you don’t know what you don’t know so start asking!


-Sofia Valenzuela, CEO, Tracy Chamber svalenzuela@tracychamber.org