Success One Paint Stroke at a Time

Interview with Cliff Hudson, Fresh Coat Painters

Business Secrets & Insights 

Virna Cliff

The best, most effective to way to learn is by making mistakes. The most brilliant inventions that exist today were invented by mistake such as penicillin. (Read about them here

Today I interview local business owner, Cliff Hudson to find out how his small business has grown and found success but first I want to give you some background about Cliff and his business:

Cliff & Virna Hudson opened the Fresh Coat Painters franchise in Tracy in 2008. The Hudsons began operating their business out of their home and as business grew, they were able to open a 1,200 sq ft office and warehouse space in Tracy in 2013. The entrepreneurs have grown their employees from 2 to 26 and have doubled their revenue annually resulting in a multi-million dollar business. Today, Fresh Coat Painters of Tracy is the largest franchise in the country with accolades and awards received for Franchise of the Year and Entrepreneur of the Year.

What advice do you wish you would have received sooner rather than later in your early days of starting your business?

Understanding the mentality of my workforce (employees) and how to motivate them to perform at their best in order for them to provide quality work. Coming from a high-tech background, I wasn’t prepared for the industry change from high-tech to construction and I didn’t know there was such a big difference between managing employees from a different industry.

What business decision do you regret most and what did you learn from it?

I grew my company too fast. From that mistake, I learned the difference between revenue and margins and how important they are in business. I began to research similar industries and observed their profit/revenue margins so that I can compare them to my business and make adjustments where needed.

What changes do you anticipate for your business in the next 5 years and how are you preparing for them?

I see continued growth for my business but more planned than before. I also see more strategic hiring of my employees. I plan to spend more time hiring and training the “right” employee that will complement my long-term vision for the company.

What is your secret for success?

Listening. I have learned that “you don’t know what you don’t know” and by paying attention to others around me I find value in learning something new every day. If you aren’t constantly learning as a business owner, you are not growing and developing yourself and will not successfully grow your business.

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