Challenge and Opportunity
I believe in the power of resolutions and I believe there’s no better time than the present to get started. Thus with 2015 almost upon us it’s time to start brainstorming some New Year’s resolutions. It’s also a good time to come up with new ideas and goals for your business. To help with that I’m gonna preview a couple trends I think you should be aware of when updating your business plan.
Pinterest and Snapchat
Pinterest has been around for a while and Snapchat only for a couple years now. Pinterest has been working on their business analytics and being a heavily image-based social network keeping this platform in mind as part of your marketing mix will become a lot more critical in 2015. Snapchat is a messaging app that is extremely popular with the college crowd. So if part of your 2015 goal is to reach the 18-24 age demographic then you should be thinking of ways to get creative with Snapchat.
Updated Facebook Ad Algorithms
There’s been quite a discussion recently about the fairness of Facebook’s updated ad algorithms. Some hate. Other’s are ok with it. Neither of which matter since Facebook will just continue to operate as they please. So what you need to know about the new update is that if you run a Facebook page for you business and you place ads and make posts on it then you shouldn’t expect the majority of your followers to see your message unless you’re using paid ads (promote, boost, ad manager). That’s not to say that none of your followers will ever see your posts, it just means if you want to reach most of them you’re gonna need to shell out some money to do it.
Visual Brand Image
This ties back into the increased relevance of Pinterest and Snapchat. Going forward into the new year and probably for many years to come, customers are rewarding businesses that have a stronger brand image and visual presence. What this means for you:
- If it’s been a while since you designed your logo, consider refreshing it.
- Make it a necessity to be consistent in getting your brand image out there.
- Same icon across all social media platforms (Facebook, Twitter, Google+, Pinterest, etc.)
- Complete social media profiles: cover photos, about me information, profile photos, etc.
- Consistent branding on all your products and marketing materials
- Attention to detail and good design practices (color, spacing, typography, etc.)
Be Prepared For Mobile
Though smartphone usage has been on the rise for a few now we still consider the desktop experience to be the first and most important experience a user/customer will have with your brand/business. In 2015 we could see this shift. Taking into consideration that Apple Pay will likely make people more comfortable with making purchases through their cellphone you could see increased business if you focus on making your website and business mobile friendly. That means an added emphasis on responsive design for websites or adding a mobile app into your web presence. Responsive design is going to be less expensive than getting a mobile app built, but apps do have their own unique set of advantages that could justify the extra cost.
This is really just a sampling of what’s to come from what shaping up to be a big year for not just social media, but for business in general.
As this is my last blog post of the year I’d like to wish all our readers happy holidays as we close out what has been an amazing year.
– Matt Higa